Quick Reference Card
Essential brand standards for day-to-day use
Color Palette
BLS Cobalt
#004E96 · Primary — logos, headers
Survey Navy
#002D5C · Dark backgrounds, footers
Cobalt 60%
#4D85BA · Dividers, subheads
Cobalt 20%
#CCEDF2 · Backgrounds, table rows
Compass White
#FFFFFF · Backgrounds, reversed type
Steel Gray
#58595B · Body text, contact info
Stake Orange
#E8601C · Accent only — sparingly
Survey Gold
#C9A84C · Accent only — sparingly
⚠ Never use Stake Orange and Survey Gold together.
Typography
Merriweather (Google Fonts)
Min body: 8pt print · 14px digital
font-family: 'Merriweather', Georgia, serif;Logo Rules
Do
- • Use on white/light backgrounds
- • Maintain clear space
- • Always include "Inc."
- • Min print: 1.5" wide
Don't
- • Place on busy photos
- • Stretch or distort
- • Recolor compass rose
- • Add shadows/effects
Brand Voice
Professional
Is: Confident, precise, expert
Not: Stiff, cold
Approachable
Is: Warm, clear, human
Not: Casual, sloppy
Trustworthy
Is: Honest, reliable
Not: Salesy
"Interpretation with Integrity"
Est. 1979 · Licensed in Washington State · Family Owned
Contact Standards
Website
bls.pro
Office
(360) 695-1001
Fax
(360) 695-6182
@barbieri_land_surveying
BarbieriLandSurveying
Address
7017 NE Hwy 99 Ste. 204, Vancouver, WA 98665
For full specifications, refer to the relevant section of this Brand Identity System.