Visual Identity

The visual elements that define the BLS brand — logo, colors, typography, and imagery direction.

Logo System

Logo Components

Symbol:Compass rose with cardinal and ordinal points
Monogram:"BLS" in bold cobalt blue with dimensional treatment
Company Name:"Barbieri Land Surveying, Inc." in cobalt blue
Tagline:"Interpretation with Integrity" in italic
Founding Year:"Est. 1979" in small text

Logo Variations

Full Color on White

Primary — letterhead, cards, proposals

Full Color on Light Blue

Branded backgrounds, presentations

Reversed (White on Cobalt)

Dark backgrounds, email headers

Single Color Cobalt

Single-color print, embroidery

Black

Fax cover sheets, B&W documents

Symbol Only

Social media icon, favicon

Color Palette

Click any color to copy its hex code to clipboard.

Primary Colors

BLS Cobalt

#004E96

RGB 0/78/150

CMYK 100/48/0/41

Primary — logos, headers, borders

Dominant

Survey Navy

#002D5C

RGB 0/45/92

CMYK 100/51/0/64

Dark backgrounds, footers

Secondary

Cobalt 60%

#4D85BA

RGB 77/133/186

CMYK 59/29/0/27

Dividers, subheads

Secondary

Cobalt 20%

#CCEDF2

RGB 204/224/242

CMYK 16/7/0/5

Backgrounds, table rows

Secondary

Compass White

#FFFFFF

RGB 255/255/255

CMYK 0/0/0/0

Backgrounds, reversed type

Dominant

Secondary Colors

Steel Gray

#58595B

RGB 88/89/91

CMYK 0/0/0/74

Body text, contact info

Secondary

Field Gray

#E8E8E8

RGB 232/232/232

CMYK 0/0/0/9

Subtle backgrounds

Secondary

Blueprint Tint

#F5F9FD

RGB 245/249/253

CMYK 3/2/0/1

Light backgrounds

Secondary

Accent Colors

Stake Orange

#E8601C

RGB 232/96/28

CMYK 0/59/88/9

Accent only — CTAs, alerts, highlights

Accent

Survey Gold

#C9A84C

RGB 201/168/76

CMYK 0/16/62/21

Accent only — Est. 1979, prestige

Accent

⚠ Rule: Stake Orange and Survey Gold should never appear together in the same design. Choose one accent per application.

Typography System

Primary Typeface — Merriweather

Merriweather is a serif typeface designed for screen readability with strong print performance. Its sturdy letterforms convey authority and trustworthiness. Available free via Google Fonts.

Merriweather Bold — Headlines

Barbieri Land Surveying, Inc.

Merriweather Regular Italic — Tagline

Interpretation with Integrity

Merriweather Regular — Body Copy

Barbieri Land Surveying, Inc. has provided licensed professional land surveying services to the Pacific Northwest since 1979. Our team combines decades of field experience with modern precision instruments to deliver accurate, defensible survey results.

Merriweather Light Italic — Captions

Licensed Professional Land Surveyors · Vancouver, WA · Est. 1979

Typography Scale

Style	Weight	Size (Print)	Use
Display	Bold	24–36pt	Cover titles, hero text
Headline 1	Bold	18–22pt	Page titles, section headers
Headline 2	Bold	13–16pt	Subheadings, card names
Body	Regular	9–11pt	Body copy, contact info
Caption	Light Italic	7–8.5pt	Captions, footnotes, labels
Tagline	Regular Italic	10–14pt	Interpretation with Integrity

CSS Font Stack

font-family: 'Merriweather', Georgia, 'Times New Roman', serif;

Imagery Direction

Photography Style

BLS photography should feel authentic, professional, and grounded in real field work. Images should convey expertise, precision, and the Pacific Northwest environment.

•Field Work: Authentic, action-oriented, natural light
•Equipment: Clean, precise, professional
•Landscape: Pacific Northwest — lush, green, real
•Team: Approachable, professional, on-site

Graphic Elements

•Grid lines / coordinate systems — subtle background textures
•Compass rose motif — derived from logo, used as watermark
•Topographic line patterns — background texture only
•Blueprint aesthetic — cobalt blue with white line work
•Stake Orange accents — used sparingly as highlight